Privacy Policy

Last Updated: 2026

Excelsior Chinese ("we," "us," "our," or "Company") operates the excelsior-chinese.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our newsletter.
Device Information: IP address, browser type, operating system, and device identifiers.
Cookies and Tracking Data: Information collected through cookies, pixels, and similar tracking technologies.
Usage Data: Pages visited, time spent on pages, links clicked, and referral sources.
Affiliate Tracking Data: Information used to track affiliate commissions and referrals to third-party casino and betting operators.

How We Use Information

We use the information we collect for the following purposes:

To provide, operate, and maintain our Site.
To conduct analytics and understand user behaviour and preferences.
To track affiliate referrals and process affiliate commissions.
To improve, personalise, and expand our Site's functionality.
To respond to your inquiries and customer support requests.
To send marketing communications (with your consent where required).
To comply with legal obligations and prevent fraud.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device.

Types of Cookies We Use:

Essential Cookies: Necessary for Site functionality and security.
Analytics Cookies: Track usage patterns to improve our Site.
Affiliate Cookies: Used to track affiliate referrals and commissions.
Marketing Cookies: Used to deliver personalised content and advertisements.

Cookie Opt-Out: You may control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. You may also opt-out of specific cookies via our cookie consent banner upon visiting the Site.

Third-Party Links

Our Site contains links to third-party websites, including online casinos, betting operators, and affiliate partners. We are an affiliate website and earn commissions from referrals to these operators.

Important: We do not control the privacy practices of third-party websites. This Privacy Policy applies only to excelsior-chinese.co.uk. We encourage you to review the privacy policies of any third-party sites before providing personal information.

Your Rights

Under UK General Data Protection Regulation (UK GDPR) and relevant data protection laws, you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request that we correct inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
Right to Restrict Processing: You may request limitation of how we use your data.
Right to Data Portability: You may request your data in a portable format.
Right to Object: You may object to certain processing activities.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We will respond to requests within 30 days (or as required by law).

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

Account Data: Retained for the duration of your use of the Site and for 3 years thereafter (unless longer required by law).
Analytics Data: Typically retained for 24 months.
Affiliate Tracking Data: Retained for the period necessary to process commissions and settle disputes (typically 7 years for tax purposes).
Marketing Communications: Retained until you unsubscribe or withdraw consent.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: privacy@excelsior-chinese.co.uk

We will acknowledge your request promptly and provide assistance in accordance with applicable data protection laws.

Last Updated: 2026